Question 1

How does it work?

Accepted Answer

WePlant’s Roundup Technology “roundup” the cost of your purchase to the nearest dollar each time you make a transaction with your credit and/or debit cards, and donate it to WePlant.

Question 2

WePlant background

Accepted Answer

WePlant Corporation Canada is social enterprise with corporation number 1221158-1 founded by Maxime Drouin on May 21, 2020. We are located in Montreal (QC), Canada.

Question 3

What kind of informations does WePlant collect?

Accepted Answer

WePlant does need to capture some of your personal information to offer the WePlant Program (Give, Plant, and Earn), and we are committed to protecting your information as it is part of our service ethics and internal procedures. Please visit our Privacy Policy.(undefined)

Question 4

How does it work?

Accepted Answer

WePlant finances existing tree-planting organizations in the Canadian province of your choice using your monthly contribution.
We partner with carefully selected tree-planting organization in six (6) provinces—British Columbia, Alberta, Saskatchewan, Ontario, Quebec and New Brunswick.
We’ve selected theses provinces either because they offer great potential for reforestation or because they face a unique challenge that can be mitigated by planting trees.

Question 5

What are “roundups”? How are they calculated?

Accepted Answer

The “change” or “roundup” is calculated as the number of cents to the next whole dollar. For example, if you bought a cup of tea at Starbuck for $2.80, the app would add $0.20 of “change” to your running tally for the month. Had the tea cost $1.50, the change would have been $0.50. If the tea had been $3.00 there would be no change, as it is already a whole dollar amount.

Question 6

Can I see the exact tree planting site?

Accepted Answer

Yes. We are sharing the exact location of the planting sites in each of the available provinces on our website. You can also see the GPS coordinates, Google Earth satellite map imagery, and pictures from the planting site!

Question 7

Why WePlant?

Accepted Answer

Our governments failed to adequately fight climate change. Today, carbon pollution is about 60% higher than their levels in 1992, the year in which world leaders met in Rio de Janeiro and agree to limit carbon emissions.
WePlant believe we must undergo an unprecedented process of mobilization, collaboration, and empowerment at the grassroots level if we wish to survive the existing climate crisis.
With the help of FinTech, we can bypass government inaction; create a community of those who think alike; pool our financial resources; and become the leading force in tackling the climate crisis.

Question 8

How does WePlant protect my information?

Accepted Answer

Security is our first priority. That’s why we use the same security measures as major Canadian banks—256-bit encryption, SSL connections and strict internal security policies based on ISO standards—to ensure your information is never at risk.

Question 9

How are you keeping my credit card information secure?

Accepted Answer

We use Stripe as our payment processor, the same company that does payment processing for Amazon, Facebook, Lyft, and 100,000 other organizations. Only Stripe has access to your credit or debit card number.

Question 10

Why do I have to connect my bank cards to WePlant?

Accepted Answer

We need to link your bank card (credit and/or debit) through the app in order to [1] allow us to calculate the roundup from each of your daily transactions, and [2] give your accumulated spare change to WePlant at the end of each month.

Question 11

About WePlant. Who we are?

Accepted Answer

WePlant is the world’s first fundraising community to leverage the power of FinTech to fight climate change by restoring Canadian forests.
We collect the spare change resulting from millions of transactions made by our climate-conscious members and uses the funds to finance existing tree-planting organizations in Canada.
Our members receive ongoing cash-rewards when they grow our community by referring others to the WePlant App.

Question 12

How much does it cost to plant a tree?

Accepted Answer

The “cost per tree” vary based upon many factors, including the: (1) Selected provinces, (2) Reforestation project size, (3) Planting site location, accessibility, road access, and landscape (4) Seedling costs & farms proximity, (5) Local taxes, (6) Tree-planting partner’s specific cost structure, (7) Materials availability near planting site, (8) Timing of reforestation activity and labor availability, and few others. We can group all of these factors into five categories, and provide the following “cost per tree” breakdown:  
 • Site preparation. Between $0.10 - $0.15 per tree. 
 • Seedling. Between $0.30 - $0.40 per tree. 
 • Direct labor cost. Between $0.25 - $0.30 per tree
 • Incidental related cost. Between $0.15 to $0.20 per tree. 
 • Maintenance & monitoring. Between $0.10 - $0.15 per tree. 
 • Total. $0.90 - $1.20 (highly vary from project to project).
For the year 2023, WePlant will plant your trees at a cost of $1 per trees, which represent the average cost we’ve negotiated under the Reforestation Agreements we’ve concluded with our different tree-planting partner’s.
WePlant re-negotiate all Reforestation Agreements on a yearly basis to make sure the “cost-per-tree” reflect the current market conditions. Therefore, the average “cost per tree” is updated at the beginning of each year.

Question 13

WePlant App. How it works?

Accepted Answer

GIVE. WePlant’s Roundup Technology “roundup” the cost of your purchase to the nearest dollar each time you make a transaction with your credit and debit cards, and donate it to WePlant.
PLANT. WePlant finances existing tree-planting organizations in the Canadian province of your choice using the monthly accumulated pennies from those transactions.  
EARN. WePlant’s Cash Reward Referral Program enables you to share the WePlant app with your networks and earn income on a monthly basis from each successful referral.

Question 14

Do I have to do anything to make the “roundup” to happen?

Accepted Answer

Nope! Once you finish the signup process and link your credit and/or cards, the app will keep track of your purchases, calculate the round up amount and donate to WePlant without you having to do anything else.

Question 15

How do you calculate the number of trees I’ve planted?

Accepted Answer

It’s easy. For each month, we simply divide your monthly contribution by the average cost per tree WePlant has negotiated for the current year under our different Reforestation Agreements. Let’s say you’ve contributed $30 last month, and our average “cost per tree” is 1$ for that specific year. Then, we will plant 30 trees with your contribution.

Question 16

How do you calculate the number of trees my Tribe is planting?

Accepted Answer

Again, it’s easy. We simply add up the number of trees planted by all of your Tribe members! All of these people plant trees because of YOU!

Question 17

When will my contribution actually happen?

Accepted Answer

The app keeps track of your change from each of your transactions throughout the month. At the end of the month, the app will donate your accumulated change to WePlant. You will see a new line on your card statement for this contribution with the name of WePlant. For example, if your change totaled $18.52 for a given month, you would see a new line on your statement that says “WePlant contribution”: $18.52.”

Question 18

When does WePlant actually plant my trees?

Accepted Answer

In Canada, we can plant trees anywhere from April to October. Therefore, the exact timing depends mainly on our tree-planting partner’s own planning, and the location of the reforestation site.

Question 19

What banks and cards do you support?

Accepted Answer

We currently support debit cards and credit cards from all major Canadian banks.

Question 20

What kind of monitoring & oversight do you have for projects?

Accepted Answer

WePlant is carefully selecting its tree-planting partners based upon many factors, including their ability to closely monitor and document the full cycle of the planting activities. Under a typical Reforestation Agreement, WePlant’s tree-planting partners have an obligation to prepare the following three (3) reports:
Pre-Planting Report. This report document everything from the moment WePlant wire your donation to our tree-planting partner’s up to the day the tree-planting activity begin. The report include details about the seeding procurement & delivery, site preparation, and many other things. 
Tree-Planting Report. This report document everything at the site between the first and the last day of the tree-planting activity. The collected data includes the total number of trees planted, species planted, survival rate, area under restauration, among others.
Post-Planting Report. This report is produced once per year and document your forest growth from the day the tree-planting activity is over. We usually send someone on site to do a plot survey to report key metrics including the survival rate, among others. We also track existing technology (i.e., drone inspection and/or high-resolution satellite imagery) to monitor the development of our forest.
Each report will also contain pictures and/or video that we will share on website. These on-going monitoring report & oversight enable WePlant to ensure the long-term success of our reforestation’s projects.

Question 21

Are my contributions tax deductible?

Accepted Answer

Your monthly contributions to WePlant are […] tax deductible.

Question 22

How can I be sure my trees are actually being planted?

Accepted Answer

This is a great question! We’ve implemented a very rigorous internal process to be sure your trees are actually being planted, which includes the following steps:
Tree-planting partner’s selection. Before entering into any Reforestation Agreement with any potential tree-planting partner’s, we conduct an in-depth due-diligence which cover, among other things, a complete review of their track records.
Pre-Planting Report. In this report, our tree-planting partner confirms they verify that the nursery shipping invoice for each of our projects match the numbers of seed purchased and delivered on the planting sites.
Tree-Planting Report. In this report, our tree planting partners confirm they’ve conducted a visual inspection and plots survey to validate that the number of trees planted match the number of seed delivered on site. We also request our tree-planting partners to verify the total salary of the planters (which are paid a fix salary per tree planted) matched the number of seed delivered onsite.
Post-Planting Report. This report is produced once per year and document your forest growth from the day the tree-planting activity is over. We usually send someone on site to do a plot survey to report key metrics including the survival rate, among others. We also track existing technology (i.e., drone inspection and/or high-resolution satellite imagery) to monitor the development of our forest.
Finally, our tree-planting partner will take many pictures and/or videos to document the full cycle of the tree-planting process from the moment your seed arrive onsite to the actual work of our tree-planters. We are doing our best to upload everything on our website so you can see the end-result of your donation!

Question 23

Do you have any pictures of videos from the tree-planting projects?

Accepted Answer

Yes. We do our best to upload the pictures and/or videos from each of our planting projects on our websites.

Question 24

I can’t find my bank!

Accepted Answer

Feel free to email us at support@weplant.org and we will double check for you.

Question 25

Can I link both credit and debit cards to the WePlant App?

Accepted Answer

Yes! Credit and debit cards can both be used with the WePlant App.

Question 26

Can I link multiple cards?

Accepted Answer

Yes! Feel free to link as many credits and/or debits cards as you like.

Question 27

Why aren’t my transactions showing up in the App?

Accepted Answer

WePlant will only display transaction that are approved and posted by your bank. This means that pending transaction will not show up in the app until they are approved and posted by your bank, which can take two (2) or three (3) days.

Question 28

How does it work?

Accepted Answer

WePlant’s Cash Reward Referral Program enables you to share the WePlant app with your network and earn income on a monthly basis from each successful referral. It’s easy, and very simple! First, you need to share the WePlant App to your network and grow your Tribe. Second, just collect your cash-reward every month!

Question 29

Why do I have to connect my bank account to WePlant?

Accepted Answer

We need to link you bank account through the WePlant app in order for us to give you your monthly cash-reward!

Question 30

Why WePlant disrupt fundraising?

Accepted Answer

WePlant’s Roundup Technology allows our member to contributes recurring funds with a single easy click.
Members can also elect to become fundraisers themselves, monetizing and mobilizing their own social networks into the effort to plant trees to fight climate change —all while getting paid to do it— thanks to WePlant’s Cash-Reward Referral Program.
Therefore, WePlant’s army of fundraisers raise ongoing contribution in a completely decentralized manner that is off WePlant’s balance sheet, disrupting traditional fundraising methods that are costly and cumbersome.

Question 31

How can I create my Tribe?

Accepted Answer

The WePlant App create your own Tribe automatically when you sign up. Once your account is created, you are the only member of your Tribe. Then, you can grow your Tribe by promoting the WePlant App within your own network. If someone joins WePlant by entering your personal code he will automatically be added to your Tribe! Your Tribe will not only include your initial invites that joined WePlant App, but also up to 3-level of referrals from your initial invites.

Question 32

What does 3-level referrals mean?

Accepted Answer

Let’s say you sent the WePlant App link to 50 of your friends, and 10 of them decides to download it, and to use it. These 10 members are your “direct referrals” and are referred to as the L1-Group. Then, each member of your L1-Group will also refer new people. These new referrals will form the L2-Group. The 3rd level of referrals are individuals referred by your L2-Group, and are called the L3-Group. You Tribe includes all members from L1-Group, L2-Groupe and L3-Group.  You’ve got it, that’s a LOT of people!

Question 33

How can I refer a friend to WePlant?

Accepted Answer

Referring your friends to WePlant is simple. You can login to the WePlant App in the “Earn” section, and click on “Grow your tribe”. Then, click on “Invite friends”. By doing so, you will automatically be able to share your personal code to all your social network! Alternatively, you can simply share your personal code by SMS, email or on any social media platform. When your friend signs up to the WePlant App, they will enter your personal code and be automatically link to you and included as a member of your Tribe. You probably understand by now, WePlant does not only track your direct invites (L1-Group), but also members that belongs to your L2-Groupe and L3-Group. All of these members will be added-up to your Tribe!

Question 34

How big can my WePlant Tribe be?

Accepted Answer

Let’s do some math! Let’s say you do refer 10 new members. This is your L1-Group. If each member of your L1-Group also refers 10 new members, then your L2-Group will have 100 (10x10) members. If each of them also refers 10 new members, then your L3-Group will count 1,000 new members (100 x 10). Therefore, your Tribe size will include members from your L1-Group (10), plus the people in your L2-Group (100), and the individuals in your L3-Group (1,000). This adds up to 1,110 members! There is no limit on how big your Tribe can be!

Question 35

How much do I get from each member of my Tribe?

Accepted Answer

As the leader of your Tribe, you are entitled to receive $1 cash-reward from each of your Tribe members every month. You will receive this monthly income from each of your Tribe members as long as they continue using the WePlant App and donating to plant trees.

Question 36

How much can I earn from my Tribe?

Accepted Answer

The bigger your Tribe, the higher the income potentials. Let’s start from the previous example. If your Tribe count 1,110 members, then you will earn $1,110 every month, or about $13,320 per year! Again, sky is the limit!

Question 37

When will I get my referral money?

Accepted Answer

When you invite a friend to join WePlant with your personal code, your friend has to successfully opens WePlant account. To be eligible to join WePlant and for you to get your on-going monthly cash-reward, your referred friend must:
1. Download and signup the WePlant App, and enter your personal code
2. Connect successfully their credits and/or debit cards to their WePlant account
3. Pass our identity verification process
Once the three conditions above have been successfully met, we’ll send you an email to confirm the successful referral. Your cash-reward will be calculated at the end of each month, and be payable within fifteen (15) business days from that date. You will collect your on-going cash-referrals from this member as long as he keeps using the WePlant app.

Question 38

Do I need to declare my cash-reward to the tax authorities?

Accepted Answer

Yes, you do. The income you earn through the WePlant App has to be declared and we are providing you with the proper documentation at the end of each year. You are getting paid by WePlant not only to refer new members, but to keep your community engaged all year long!

Question 39

Why WePlant’s Cash Reward Referral Program?

Accepted Answer

Greed is powerful. Shareholder greed destroyed our planet. Let’s use it to regrow earth forest!
Monetize your network. Social media platforms allow their users to monetize their own followers. WePlant does the same!
Unlock entrepreneurship. Give a chance for climate leaders to emerge within our community, preach, and earn an income to pay their bills!
WePlant share the value it creates. WePlant is raising funds faster and at cheaper cost than most NGOs; we share the value we create with our members!  
Time is of the essence. The world needs an urgent “Tree Planting Marshall Plan”. We need to raise tons of money, NOW!
You work. WePlant pay. WePlant Tribe Leaders are doing NGOs fundraiser job and have to keep their Tribe engaged all year long; it’s normal they get paid for it!
It’s just business-as-usual. Every business gives financial incentive to their sales teams, and it’s working. WePlant does the same!
Our platform. Your network. WePlant built the mobile application; you bring your network. We recognized the added value of our member.

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